"New Balance 2002R"
Illustration & Design
Philip Browne Menswear
Steven was commissioned to create three illustrations specifically for the launch of the New Balance 2002R Trainers in three distinct color variations: blue, grey, and lilac.
These illustrations served a dual purpose: they were prominently displayed as large canvas prints within Philip Browne's display windows, showcasing the new colorways of the New Balance 2002R trainers. Additionally, Steven's artwork was reproduced as 20x20cm prints, which were included as a special bonus with the purchase of each corresponding colorway of the New Balance trainers. For example, customers who purchased the blue pair received the matching blue print. To further enhance their appeal, all prints were personally signed by the artist.
Displays & Promo
These illustrations were printed onto large canvas, then displayed in Philip Browne's Menswear's Windows. When a customer purchased a pair of these trainers, they'd receive an art print with the characters and their matching New Balance 2002R trainers.
Sketches -> Refined
With every illustration I have created, it begins with a sketch. An idea that builds the illustrations foundations.
I created a dozen different thumbnails to find which layouts work the best in combination with each other.
These show off the New Balance trainers in different ways and captures them in excitement. My goal was to sell the trainers, making them have a personality to pair with them.
